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Seth Godin no longer needs an introduction to a large number of marketers who devour a lot of marketing content. Godin is, let’s say, an atypical marketer influencer. His main point of departure is this: marketing isn’t about who uses the cunning techniques or can use the biggest budgets on Google or Facebook.

The argument of this video: marketing is about transforming people to create peer-to-peer marketing.

As an example he mentions Tesla. Maybe you, reader of this article, once dreamt of a Tesla. Maybe you already have a Tesla. But what feeds that dream of a Tesla? Was it Tesla ads on television? No: it is your neighbor or friend who also has a Tesla. If others set an example, we like to follow.

Watch the entire interview: