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LinkedIn Advertisements: create powerful marketing campaigns for B2B

LinkedIn is of course a must for every company for two reasons. First of all, as a company in the B2B sector you can profile yourself more strongly on LinkedIn with organic messages that refer to the company blog, for example.

Secondly, LinkedIn offers wonderful tools to advertise to a B2B target group. So as a B2B company it is best to create a LinkedIn ad account right away!

Finally, usually all companies and SMEs have one common challenge in common: they need qualified staff to support their growth. However, there are more and more disciplines in which it is difficult to find good profiles. After all, the best profiles are already at work!

Via LinkedIn you can easily access the right profiles via sponsored messages or sponsored vacancies.


LinkedIn goals

With LinkedIn marketing campaigns (in the Linkedin Campaign Manager) you can of course pursue specific goals and business objectives. A campaign objective is the action you want your customers to take when they see your ads.


LinkedIn target groups

In LinkedIn campaigns you can specifically reach different target groups. Some examples are:

  • Company (e.g. people working for competing companies)
  • Industry (e.g. construction, education, finance, government, health care, …)
  • Company size (e.g. companies with more than 2,000 employees)
  • Age
  • Gender
  • Education level
  • Specific training courses
  • Schools or universities
  • Diplomas
  • Specific functions and job titles
  • Seniority level
  • Specific skills (based on relevant keywords found in the profiles)
  • Number of years of experience
  • Interests

Choosing LinkedIn ads

After the campaign objective has been determined and the campaign targeting is about to start, you can create the advertisements you want to launch to your target group. Again, there are many possibilities: from in-feed display banners to InMail messages directly to the right target group.

LinkedIn is worth its weight in gold for every B2B sector that does B2B prospecting!